The idea of sustainability has been embraced enthusiastically by some businesses and rejected by others. The first wave of corporate converts to sustainability was perhaps driven by a public relations crisis, regulatory pressures or the founder’s personal passion. The next wave, however, requires different drivers if it is to build a critical mass for corporate responsibility in the business community. The Next Sustainability Wave assesses why companies have resisted sustainability strategies and focuses on two emerging drivers that promise to spur corporate commitment to sustainability strategies: A compelling business case A “perfect storm” of threatening market forces on the horizon that range from climate change to the rising demands of stakeholders An effective carrot-and-stick duo, these two drivers are both triggering the need for change and providing a vision of business success if the transition to sustainable operations, products and services is smartly managed.